2017 Toyota Prius Prime

2017 Toyota Prius Prime

If your looking for a vehicle that achieve excellent fuel economy, the Toyota Prius Prime is the perfect car for you. With a four-passenger cabin and cargo area that offers plenty of room, the newest Prius works well as a family car. The Toyota Prime is also great for road trips or trips around town.

Trims & Efficiency

The all new Prius Prime comes in three trims: Plus, Premium and Advance.

The Prius Prime was built around Efficiency. Prius Prime's purposeful, aerodynamic features include an active front grille shutter that shuts at high speeds, underbody covers, side body fins and exclusive dual-wave rear glass design, all of which help slip through the air. There's a lot of innovation under the artfully sculpted exterior too. Optimized component placement - such as the battery pack - helps open up the rear cargo area and lower the overall center of gravity.

Premium Amenities

The Toyota Prius Prime is loaded with innovative tech that you can't miss. It's available 11.6 inch HD multimedia display is Toyota's most impressive yet. Intuitive pinch, zoom, tap and swipe gestures create a familiar smartphone like experience while giving you easy access to the features that matter most. The prime also comes with a very inviting interior that features a modern design and uses premium materials throughout. The Prime also comes standard with heated front seats and a 60/40 split fold down rear seat that gives you 19.8 cu. ft of cargo space. The customizable 4.2 inch color dual Multi-Information Display screens let you keep track of Prime's vitals at a glance.


Fuel economy is one of the most impressive factors for the Prius Prime. The all-new Prius Prime is the most efficient car in its class, with an EPA-estimated 133 MPGe. Every last detail has been optimized to make it both advanced and efficient. Its cutting-edge, lightweight materials, combined with its proven hybrid technology, all work in harmoniously to enhance performance while maximizing and refining efficiency.

Safety Features

Standard safety equipment includes air bags, anti-lock disc brakes, a rearview camera, and stability and traction control. Every 2017 Prius Prime also comes standard with Toyota Safety Sense P package that includes lane departure warning with steering assist, automatic high beams, pre-collision system with pedestrian detection and dynamic radar cruise control.