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Toyota Previews Next Generation Prius, 'New Era' of High-MPG Hybrids

Promising continued gains in fuel economy, Toyota provided some advance information on the next generation Prius today at a global hybrid event in Michigan.  The next-generation Prius, which will be unveiled at the Tokyo Auto Show in November, will begin a "new era" of substantially improved hybrid powertrains for Toyota and Lexus vehicles, said Satoshi Ogiso, Toyota Motor Corporation managing officer.


"These new hybrid powertrains," noted Ogiso, "will deliver significantly improved fuel economy in a more compact package that is lighter in weight and lower in cost."


He also promised that the next Prius, the first of the new family of hybrids, will have a vastly improved chassis that will provide a better ride, handling, agility and aerodynamics.  "Its interior will be roomier with significant refinements in design, layout and ease of operation," Ogiso said.  "And, it will introduce key advanced safety features."


He said the company was also working on improvements to the next-generation Prius Plug-in model, including a longer electric range and possibly wireless charging from a coil on the ground in a garage or parking space.  Toyota will begin testing the wireless system in the U.S., Japan and Europe next year.


Work is also progressing on Toyota's first commercially available hydrogen fuel cell vehicle.  Ogiso said a mid-size concept sedan will be unveiled at the Tokyo Motor Show in November and make its North American debut in January at the 2014 Consumer Electronics Show.


Along with a preview of future environmentally advanced vehicles, Toyota Motor Sales Senior Vice President Bob Carter challenged the auto industry to significantly step up its commitment to hybrids by reaching a goal of 5 million hybrid sales, cumulatively, in the U.S. by close of business 2016. 


Carter said that between now and the end of 2015, Toyota plans to help with that challenge by introducing 15 new or redesigned hybrid vehicles globally.


40 Million Happy Customers and Counting; Corolla Remains Best-Selling Nameplate in History

Have you ever owned a Toyota Corolla? If so, you're one of 40 million people who have purchased the best-selling automotive nameplate in history.


Corolla reached the 40-milllionth sales milestone this month after 47 years on the market.  In 1966, Toyota began assembling 300,000 Corollas annually at a new Takaoka, Japan factory.  It was designed to meet the changing needs of consumers and became one of the first car lines to include rear back-up lights as standard features.  Over the years, Toyota has evolved the Corolla to reflect our customers' needs and that commitment continues today.

Toyota Texas Produces Its One Millionth Truck

Toyota Texas Produces Its One Millionth Truck


Today, team members at Toyota Motor Manufacturing Texas (TMMTX) are celebrating the milestone of assembling the plant's one millionth truck ? a 1794 Edition Tundra which is a tribute to the ranch, founded in 1794, on which the truck plant is located.


Some notable facts about TMMTX and the one millionth milestone:


  • If you lined up one million Tacoma and Tundra trucks, it would stretch approximately 3,700 miles or the distance from The Alamo to Honolulu, Hawaii.
  • The 2014 Tundra is among Toyota's most American vehicle ever.  Styling was completed by Calty Design Research centers in Newport Beach, Calif., and Ann Arbor, Mich.; engineering in Toyota Technical Center, also in Ann Arbor; and assembled in Texas.
  • Along with the 2,800 team members, the TMMTX plant location has 21 onsite suppliers.


Toyota Saves Trees. by the Billions

How do you save a few billion trees and a billion bucks?  Boot the box. Kick the carton. Punt the packaging.

More than a decade ago, Toyota began using returnable containers for shipping parts and accessories. The environmental impact so far: saving 220 million pounds of wood and 145 million pounds of cardboard, the equivalent of 2.7 billion trees. It also adds up to $1 billion in cost savings for the company...and that's no pulp fiction.

Nickelodeon and Toyota Create SpongeBob SquarePants-Inspired 2014 Toyota Highlander

NEW YORK?July 12, 2013?Nickelodeon and Toyota are making this the best summer ever for SpongeBob fans with the creation of the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures all of the beloved character's high-octane energy.  The one-of-a-kind concept vehicle will be unveiled on July 13th, during Nickelodeon's SpongeBob Day at the Padres vs. Giants game in San Diego, Calif. The car will then hit the road for a "Happy Driving!" promotional tour throughout the U.S., bringing SpongeBob's special brand of fun to seven locations across the country.
"We are thrilled to partner with Toyota to produce this truly unique SpongeBob SquarePants-themed Highlander," said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group. "Through the 'Happy Driving!' program, SpongeBob fans across the nation will have a chance to interact with SpongeBob in a whole new, four-wheeled way."   
"We are pumped and honored to partner with Nickelodeon, and especially SpongeBob, to help launch the all-new 2014 Highlander. Like the Highlander, SpongeBob is family friendly and just plain fun ? what more could you want in a family vehicle and cartoon?" said Jack Hollis, VP of marketing, Toyota Motor Sales, U.S.A., Inc.
As part of the "Happy Driving!" campaign, the SpongeBob Toyota Highlander will visit seven locations, including Nickelodeon Suites Resort, Orlando, Fla. (Aug. 2-4]; SpongeBob Shellabration, Hollywood, Calif. (Sept. 7-8), Artscape Festival, Baltimore, Md.(July 19-21); Eat Real Festival, Oakland, Calif. (Sept. 27-29); Nickelodeon Universe at Mall of America, Minneapolis, Minn. (Aug. 9-11); NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Ill. (Sept. 15); Gourmet on Gore Festival (Aug. 30-Sept. 2); LA Auto Show, Los Angeles Calif. (Nov. 30-Dec. 9).  These events will feature character meet-and-greets and photo opportunities, a prize wheel where kids and families can win exclusive SpongeBob Toyota Highlander branded premiums, airbrush tattoos and interactive areas where kids can create a fun SpongeBob GIF to share with friends online.
The SpongeBob Toyota Highlander summer-long promotion will also be supported online with a dedicated website and promoted through digital display advertising and social media.  Now through November, fans can log onto to create their own design for the SpongeBob Toyota Highlander; download kits for family road trips that include SpongeBob branded printable games and coloring pages; watch special behind-the-scenes footage of the making of the SpongeBob Highlander; play SpongeBob online games; and enter the "SpongeBob Highlander" sweepstakes for a chance to win a Toyota Highlander.  Additionally, fans can go to the Nickelodeon, SpongeBob and Patrick Facebook pages to see photos of the SpongeBob Highlander's road trip and the intricate design details of the vehicle.

The redesigned 2014 Highlander made its global debut on March 27 at the 2013 New York Auto Show. The "Happy Driving!" tour offers the chance to showcase the all-new model of the mid-size crossover SUV. The 2014 Highlander has plenty of cargo room, enhanced safety features and a sophisticated interior ? making it the perfect family vehicle to help people go places and make memories together. To learn more about the all-new Highlander, visit


Parents Magazine and Name Toyota Prius c and Toyota Sienna Best Family Cars of 2013

Parents and have released their top 10 list of Best Family Cars for 2013, and Toyota Prius c and Sienna made the cut. Prius c was ranked the best hybrid while Sienna topped the minivan category.

As part of their criteria, safety was the No. 1 priority to make the list, but judges from both organizations also were impressed with fuel-efficiency technology and next-generation dashboards that make it easy to customize multimedia system options on the go. They examined hundreds of vehicles before making their selections.

Parents Editor-in-Chief Dana Points says, "Given the amount of time that American families spend in their car, we feel it's important to highlight the safest, most affordable and family-friendliest that the industry has to offer."


Toyota Remains No. 1 Sales Retail BrandToyota

Toyota Motor Sales (TMS), U.S.A., Inc. reported monthly sales of 207,952 units in May 2013, up 2.5 percent on both an unadjusted raw volume and daily selling rate (DSR) basis. In fact, company sales through May were up 5.2 percent ahead of the same period last year.

"New vehicle sales are heating up along with the weather, and solid May results coupled with an excellent Memorial Day weekend provide great momentum as we move into the summer selling season," said Bill Fay, group vice president and general manager of Toyota Division.  "The five-year high in consumer confidence translated into especially strong retail sales and as the industry leader last month, we're well-positioned to provide the vehicles customers want."

With sales of 185,723 units, the Toyota Division again snagged the No. 1 spot among retail brands.  Avalon sales were up more than 250 percent over last May. With sales of 23,522 units, Prius had its best month in more than a year; it also accounts for about half of all hybrid car sales in the United States. RAV4 set a new May record with sales topping 20,000 units for its best month in more than three years. Scion reported May sales of 6,586 units, up 8.9 percent over May 2012.


Toyota Reveals Next-Generation Corolla at June 6th Extravaganza

Toyota unveiled the all-new 2014 Corolla to a crowd of more than 750 consumers, journalists and guests at a gala in Santa Monica, Calif., on Thursday night.


Building on 47 years of success, the 11th generation Corolla is a dramatically styled sedan that Toyota believes will change consumer perceptions of this iconic compact. In addition to a sleeker exterior, the 2014 Corolla offers:

·         a modern cabin with premium materials

·         a longer wheelbase for enhanced ride quality and interior roominess

·         improved efficiency with an available 7-speed continuously variable transmission

·         an available Corolla LE Eco trim level that is targeted to receive a highway rating of over 40 mpg

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